MANSA CONCIERGE

My Role

UI/UX Designer

Web Developer

Duration

9 months

Tools

Figma

Adobe Photoshop

Webflow


Mansa Concierge is a subsidiary of Mansa Hotel Group based out of West Africa. The goal of this project was to create a Travel Agency website that is modern and functional. The client wants users to be able to book and reserve all of their travel needs on this single platform.

Visit Live Website

Research

User Survey

To understand traveler needs, expectations, and pain points in order to design an all-in-one travel booking, we sent you potential users a survey using social media and travel-focused groups (Facebook & Whatsapp).

Goal of survey was to know:

  • What travel services users expect in a single platform
  • What frustrates users about existing travel booking experiences
  • How much value users place on concierge services
  • What influences trust and booking decisions
  • Preferred devices, payment methods, and communication channels

Competitive Analysis

We have decided to conduct a competitive analysis instead of qualitative research because we were aware of the existence of competitors and industry giants like AirBnB and Booking.com who have been successful in certain aspects. However, we were confident that we could leverage their weaknesses to our advantage.

Persona

Customer Journey Map

Site Map

Color Palette

Typography

Low Fidelity Pages

High Fidelity Pages

Mobile High Fidelity Pages

Component Library

Prototyping

To validate designs and workflows, high fidelity prototypes of different checkout flows were made for review and testing.