NBC News Internal Web Tools

NEAT Editorial is NBC's best-in-class analytics internal tools that drives award-winning Elections Coverage.

The goal of this project was to redesign this suite of web apps and enhance the user experience.

I worked on the Elections Data Team, collaborating with Front-end & Back-end Developers using the SCRUM methodology.

My Role

UI/UX Designer

Interaction Designer

Duration

18 months

Tools

Figma

Storybook


Execution

1. Redesigned NBC's enterprise web internal tools while ensuring a consistent theme across.

2. Streamlined complex workflows by overhauling filtering and implementing new features.

3. Included data visualization with the aim of reducing cognitive load.

4. Created a design system and integrated design components into Storybook.

5. Created high fidelity prototyping for demos and usability testing.

Impact

35%⬇

Reduced dashboard setup time!

20%⬇

Reduced task completion time!

10%⬆

Increased dashboard usage!

Dashboard before redesign

Dashboard after redesign

FYI: Full case study is available upon request.